Web Design UX/UI ECommerce
Alloy Beauty
I developed a conversion-focused ECommerce site that aligned with the brand’s clean beauty ethos and resonated with the target demographic. The website was built on Webflow with integrations for Klaviyo (email marketing), Google Analytics, and Stripe for seamless checkout. Executed a keyword-driven SEO strategy including optimized product descriptions, internal linking, and schema markup, resulting in a 75% traffic boost. I also implemented a marketing strategy that led to Increased conversions by 65% through checkout streamlining, persuasive product page copy, and homepage funneling based on behavioral data within 5 months after launch.
Web Design UX/UI ECommerce
Volt Studio
I was hired to design and develop a website for HIT Fitness Center in San Francisco, featuring four core classes: Super Strength, Cardio Attack, Mobility Release, and Target Tone. This website was designed using Webflow, the site includes seamless class registration through Calendly and integrated payment processing via Stripe. I also hired and directed a professional videographer to produce high-quality photos and videos that brought the brand to life. Launched with a targeted digital marketing strategy that led to a 50% increase in website traffic and a 68% boost in class appointments within 6 months.
Web Design UX/UI ECommerce
A Fish Named Taco
Hired to redesign the website for A Fish Named Taco, a seafood restaurant in partnership with Uber Eats. Conducted a detailed UX analysis to identify usability improvements and presented high-fidelity mockups prior to development. I built the website in Webflow and updated their logo. The website has four key pages:
Home, Menu, Checkout, and Contact. I integrated Uber Eats ordering using a custom embed button for seamless online checkout. I also implemented an SEO strategy that led to a 52% increase in website traffic and a 67% rise in online orders within six months of launch.
Web Design UX/UI
Fortuna Capital Partners
I was hired by Roland Barrueco, Director of Marketing, to design a corporate website for Fortuna Capital Partners, a private investment firm. Developed a five-page site that included a Homepage, Investment Strategies, About Us, Working at Fortuna, and Leadership page. The design focused on presenting the firm's professionalism, credibility, and company culture through clean layouts and clear content structure. SEO was not required for this project, as the site was intended primarily for investor and recruitment visibility.
Web Design UX/UI
OHANNA YOGA
I was hired to design a wellness-focused website for a private yoga instructor specializing in Vinyasa Flow, Yin, and Aqua Yoga, with sessions held at clients' residences. The site included a calming, minimalist homepage, a class descriptions page, and an integrated booking system using Calendly, with payment processing via Stripe. It was designed to reflect the peaceful and personalized nature of her services, the website offered a seamless user experience across devices. I also implemented a local SEO strategy targeting yoga and wellness-related searches in her area, resulting in a 75% increase in website traffic and a 67% rise in client appointments within six months.
Web Design UX/UI
DPSS
I redesigned the DPSS app as a passion project to modernize its outdated interface and improve the user experience. Inspired by Apple’s design language, I created 28 Figma
screens with a clean, intuitive layout and conducted A/B testing with users to validate design decisions. Key improvements included a streamlined onboarding process, a new dashboard for case and benefit info, multi-case management, appointment booking, and a multilingual interface. The result is a more accessible, user-friendly app that empowers users to manage their benefits with ease.